As a large but innovative global consumer brand and retailer, Adidas wanted to better align their products across all European markets. The ability to control locally-distributed data from a central point was key.
We built simple automated reporting tools, enabling users to easily and accurately analyse over 12,000 rows of data. This data is now controlled centrally from the European head office in Germany.
This successful project has enabled Adidas to slice data across different geographic locations and centrally control all European product ranges. This has meant improved efficiency, both internally at the head office marketing department, and across all European offices.
"The team at Bespoke Excel were amazing in providing us with a solution for our business that worked locally and across Europe. The result was a format which is still being used today, I can’t thank them enough for all their hard work."